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"There is only one thing in the world worse than being talked about, and that is
not being talked about." -Oscar Wilde

After producing a number of garage-show hits in his neighborhood, Dan Wiley began his marketing career as the youngest (14) employee in the housewares department of Montgomery Wards.  His contagious energy (and ability to do magic) also helped him land the job of their skinniest Santa Claus. 

While attending college at Western State in Gunnison, CO, he worked as a DJ, interviewed dozens of acts and attempted to convince the entire student population that, “this new band, U2 is gonna be big!”  After earning degrees in Communications, Psychology and Business, he moved through Los Angeles, San Diego and New York pursuing a marketing career and working at record stores (he’s the guy who could tell you which album it was on if you hummed him the song).

Landing at concert promoter Barry Fey’s office, he marketed and publicized over 1500 shows, coordinated scores of press conferences and scheduled media interviews with hundreds of acts including the Red Hot Chili Peppers, Bruce Springsteen, the Rolling Stones and of course, U2.  This led to a job in Music Manager Chuck Morris’ office helping promote the careers of The Nitty Gritty Dirt Band, Leo Kottke and Lyle Lovett.  It was here that he learned how to pitch talent to the coordinators of the Tonight Show, (then) Late Night with David Letterman and writers at the New York Times, L.A. Times, Billboard Magazine and Washington Post. 

To expand his music industry success, he found a sales job at a smooth jazz radio station.  His pace was meteoric; rising quickly from account manager and sales manager to General Manager and VP, where his aptitude in marketing grew into an ability to attract greater revenues.  While managing sales teams billing $22 million, his favorite times were traveling to national buying offices and speaking to clients and agencies.  After navigating corporate mergers with AMFM, Infinity and CBS Broadcasting, he mustered the courage and headed out on his own. 

His new firm, SCORE Marketing thrived, thanks in part to friends asking him to speak at Chamber of Commerce, sales and business associations. While he built audiences for festivals, construction associations, theatres, hospitals and insurance companies, his client list now read like a who’s who of success; including promotions with Dreamworks, AAA, Coke, Miller, Conoco, the Denver Broncos, McDonald’s and Honda.  Ironically, his background with national clients now afforded him the opportunity to work as a buyer and add media negotiations to his list of skills.  His non-paid media placements grew strong outside the music industry; nurturing new relationships with CBS, NBC, ABC and national magazines Men’s Journal, Variety and Oprah.

For the next several years, he solved more marketing puzzles, produced more shows and enjoyed his new, independent marketing firm. Once he took his kids to Disneyland however, he was hooked on the weather and opportunities in Los Angeles. Always one to chase bigger challenges, he packed his rolodexes, handed off his clients and headed to L.A.

In 2008, he launched Hollywood's Lone Wolf PR; a hybrid advertising, pr and marketing firm.

He has two daughters, still produces shows and enjoys running, writing, speaking, teaching, acting, all things Hollywood and any kind of comedy… he even won the Las Vegas Comedy Festival.